And . . . supermarkets encouraging people to forget how to cook basic stuff.
THIS is a Tesco instant pancake mix in a plastic bottle. The pancake mix (dust) - just add water - fills about a quarter of the container. The rest is air - the space where you presumably add the water.
Two main things about this product: One, why? As in, why instant pancake stuff? - pancakes must be one of the easiest and satisfying food items to make.
Imagine the fun of Pancake Day/Shrove Tuesday without blending eggs, flour and milk. Opening a plastic pot of ready mix . . . a little sad?
The other gripe . . . if Tesco really feel it is a worthwhile thing to promote instant pancake dust, why not put it in a small cardboard box - or something like a small Bird's Custard type container. Less plastic, less trapped air, more space on shelves. Obviously people would have to make the effort of pouring the stuff into a bowl/empty glass jar/ whatever and then shake it but it wouldn't really be a problem. Would it, Tesco's?
Like it says on the label - fluffy and simple. Might also refer to someone who had this idea in the food-strategy/marketing/what on Earth can we make now, department of said store.