But it is. I always thought of here (France) being quite sensible about the Christmas onslaught.
Usually the consumerism madness commences within the sacred month of December . . . well, perhaps a few hints from the larger companies, especially the global types such as Amazon - Bonjour madame we can see you have been looking at Star Wars figurines (uh? I have?) therefore why not get your Christmas purchases nicely out of the way?
This year, sadly, there have been increasing signs of early festive enthusiasm. The streets are already hung with (unlit) strands of coloured lights and annoying LED figurines of happy elves, etc; and I've noticed that a lot of villages leave their 'Bonnes fetes' signs up all year now: grey plastic ghosts of Christmas that seem incongruous to say the least on a rampantly hot August day. I suppose it saves money, the town caretaker not having to get his ladder out twice a year - but it does somewhat quash any real festive spirit that might be lurking in HUMBUG people like me.
Anyway . . . the real reason I felt instantly depressed at the thought of all the twinkly, nightmare stuff still to come appeared on a trip into our local hardware 'shed'. I only went in to buy a light bulb, but was transfixed with trembling disbelief as I stared at a Santa's Grotto type shed, surrounded by hideous, useless items such as statues of fairies, polar bears, Ho-Ho-Ho water bottle covers, etc, etc, and presided over by a gyrating cuddly reindeer singing 'Santa Claus is coming To Town'.
'The fuck he is,' I muttered, and hurried to the lighting section fearing I will never be able to smugly say - 'Oh, we don't really start all that rubbish until at least December the first, here'.