You either love it or hate it - the UK ad campaign re Marmite, or at least that was the last campaign I was aware of. I don't know what the Australian equivalent is for Vegemite but I wonder if they have such a divided opinion on their own dark brown yeasty substance.
I've been having an ongoing 'discussion' with an Australian friend for a couple of years now re the attributes of our respective oil-dark, salty spreads, and neither of us is going to back down and admit taste defeat. Interesting how our taste buds acclimatise to something from childhood days and stay with us - not everything; I did refuse my Mothers several attempts to get me to like Spam fritters, and I think that was probably a good self defence move.
So, I love Marmite, especially with a faint haze of jam spread over the top of said spread, just to add to the umami flavour. My mother loved it, my brother loves it, my at home family are indifferent - thus negating the total efficacy of aforementioned ad campaign; all French people I have offered it to hate it, and our 'Workaway' Swedish guest wrinkled his nose at the merest taste of the stuff. I think it is certainly a British comfort thing - tea and hot buttery toast with accompanying thin layer of Marmite, or thick if you are seriously tough.
Earlier mentioned friend kindly brought us a pot of the other one, and we gave it fair trial. Ezra thinks it tastes of liquid plant fertiliser, and actually . . . I know exactly what he means. Sorry, Will . . .
Vegemite Swedish test person
No comments:
Post a Comment