I have to have these from time to time, and THIS really warrants one.
We all (or most of us) now realise that endlessly producing billions of plastic containers every day is totally unsustainable and polluting - to say the very least.
We all use plastic - this keyboard I'm typing on, the car bumper I tied back on with wire this morning (rather proud of that), train seats, plane seats, televisions, audio-equipment, fridges, washing machines, guttering, drains, food containers, the everywhere water bottles and just about everything else. Should we not be cutting back on unnecessary products rather than producing more and more CHOICES, to thus use plastic for essentials like medical equipment?
Yes, there is an argument re jobs in such sectors as body-care products but maybe there just isn't a choice any longer. Hair = a shampoo product, and it's now possible to buy solid shampoo in a cellophane wrapper. We have some and it's great. Clothes = a need to wash them. Get a refill at your local eco store. It's less expensive and does the job.
And we move on to the subject of this particular rant. Fabric conditioner - with a big CON. This must be one of the cleaning companies most heralded products. An extra substance to dunk clothes in for really no reason. Meadow Sweet, Island Oasis, Snuggle, Final Touch - quite an appropriate name, perhaps - Downy, Fluffy, Fleecy, Comfort, Lix (ugh), Purex, and of course the massive Lenor range.
One or two products might suffice? Nope. A whole new range in even more shiny thick plastic bottles has appeared in our local supermarket.
I only went in to get a cube of yeast and some dog chews but stopped transfixed by the in-your-face and will-be-in-your-bag display featuring (bizarrely) a wolf and an erotic version of Little Red Riding Hood - I think.
Imagine the meetings, the trays of Danish pastries, the gallons of coffee consumed while ad-execs agonised over the names and colours of these useless and planet-knackering products.
The perfume of secrets - whaaat? Covering up some old poo stain on a toddler's trousers? Séduisant - seducing fabric softener? I Suppose they are trying to move away from cosy, soft and comforting?
This really should being in Ann Summers shop and be called Sweat Liqueur
Charm and mystery.
Come on . . . you could have been a little more imaginative, surely? Alien-craft sex-chamber; the lost jewels of the Queen of the great oceans?
And you should, Proctor and Gamble.
Governments should ban this water-polluting, land-fill garbage. Iron clothes if you want them soft, and if they smell a bit unlike a spring meadow, a woman dressed in a red cloak or a wolf (?) so what.
I've just found an old Lenor ad I recall from way back featuring a housewife wracked with guilt over her daughters' prickly nightdresses. Will post for a comparison . . .