Tuesday, 20 June 2023

Just in case I was in any doubt of the seriously stupid direction our civilisation is headed in...

I utterly found confirmation of it while visiting our local supermarket this morning.

Positioned within the aisle, or rather, entire island given over to Coke and all its associated fizzing death beverages, there was this. A sort of DJ booth without music at which, apparently, you could have your own personalised plastic Coke cup made while you waited - and, of course, having spent the required amount on aforementioned drink.

It was only 9:00 am and as the plastic cup craftsperson was absent until 10:00 I couldn't hang around to see the action - I had a dog to walk. Rather a shame as I was curious to see if the marketing outfit had seriously researched their demographic for this particular hanger of nightmarish goods of which probably 85% are completely unneeded. Most of the clientele appeared to be over fifty, wheeling trolleys about and gently moaning about the fact that certain types of cheese were missing. It seemed unlikely they would queuing up at 10 o'clock for their red plastic cup to pack in their rucksack for the next music festival. 

What was I doing in there? you may ask being so obviously suspicious of all grande surface. Well, I do like the 'anti gaspi (no waste) section - stuff going out of date, unsold as its a bit weird etc; and there are a few luxuries to be bought from time to time - a certain type of square fat cakes that our growing colony of blue tits adore, a bar of soap for B and B guests, root ginger, etc . . .

I did feel an urge to glue myself to the plastic and cardboard Coke construction, or perhaps attack it with a rather aggressive spade I'd noticed in the garden section called a 'root slayer' but then the dog would be stuck in the car and the B and B room wouldn't get prepared and Mark needed the car. Maybe I'll go back another day. It'll be interesting to see how long the thing stays there before being replaced with Christmas crap or whatever the next consumerist money trap device that one of our planet's mega-corps have thought up.



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