This is what our local hyper-planet of largely un-needed stuff is proposing at the moment.
Fete d'l'eau - water party, Fete de actually being wordage used in French supermarkets to drag you in and spend money on special offers/seasonal goods/bulk buy, etc - not impromptue water fights and people dressed in scanty bathing attire.
Fete de vin in the autumn I can sort of relate to - time of the grape harvest, local wine companies making space for their new influx, a certain celebration of the wealth of different wine types, etc. Even though we might only buy a couple of bottles it's quite interesting to look at the wooden boxes stamped with the producers' names, and gawp at how people could possibly imagine spending three hundred euros on one bottle . . .
The pig (fete du cochon) fete is vile: lines of cooler cabinets filled with everything from brains to trotters, where fleets of customers pick through the mountains of cling-wrapped/poly-trayed pink items before loading up their trollies, without the slightest thought, I imagine, as to where it has all come from . . .
There are many other fetes de whatever, but a water fete is the first I have seen, following on closely from the Jesus-emerging fete - marked in acres of chocolate rabbits and chocolate anything else remotely Easterish.
A fete celebrating ideas for conserving water might have been nice - water filters, household devices for reusing water, a small talk illustrating where our local water comes from, tap water tasting. . . Nope. This was just an excuse to push as much water in plastic bottles encased in plastic packaging as possible. And the REALLY stupid thing is, we have a major mineral water source just down the road a few km away which used to sell bottled water in the local supermarkets until the corrupt local council managed to close it down. Happily, for us, you can still go there and fill your own bottles which is great.
SO. And I know I've gone on about this before . . . but, what about, the local, or nearest other source - not somewhere in Italy or Scotland, could provide a couple of huge water dispensers in the supermarkets where you could take your bottles back and refill them for say, 10 cents a go?
Possibly not as simple as I imagine, but better than container lorries of plastic water bottles being driven from hundreds and thousands of kms away just so we can have a choice - if we even need one anyway, most people, at least in this planet-sector, being blessed with sanitary drinking water.
Mark read me some extraordinary info from the Guardian this morning re the amount of plastic water bottles used in one year.
Imagine laying out half-litre bottles on the pitch at Wembley Stadium. You could fit 1.7m bottles on the grass, packed into a tight grid. Now imagine building up layers of bottles, covering the same area, to build a tower. To contain all the bottled water we buy each year, you would end up with a 514-metre skyscraper – 200 metres taller than the Shard.
Not something to be celebrated.
Leclerc's own emulation of the afore-mentioned plastic-bottle sky-skyscraper?
A slightly different fete d'l'eau in Cambodia.